Vishnu V

Led end-to-end product design and strategic initiatives for a travel companion matching platform, driving significant platform growth and new revenue streams.

• Orchestrated comprehensive user research, including ethnographic studies and journey mapping, to deeply understand travel companion matching behaviors, directly contributing to substantial platform growth.
• Designed, prototyped, and successfully launched JoinMyTrip Prime via Webflow, integrating payment systems and real-time booking flows that generated 25% growth in premium sales and established a new revenue source.
• Implemented a robust A/B testing framework using Hotjar and Google Analytics, conducting multiple experiments that doubled conversion rates (2x) through data-driven UX strategies.

Directed comprehensive mobile UX initiatives and fostered design-development collaboration, optimizing information architecture and user engagement for a leading Android application.

• Directed the end-to-end Android app redesign using Atomic Design principles, conducting user interviews with 200+ participants and card sorting exercises to optimize information architecture.
• Built high-fidelity interactive prototypes in Principle and Protopie, validating designs with 200+ users through moderated usability sessions, achieving 100M+ monthly messages.
• Implemented event tracking and user flow analysis using Mixpanel, identifying friction points that led to significant improvements in message completion rates.
• Established streamlined design handoff processes utilizing Zeplin, collaborating closely with Android developers to ensure pixel-perfect implementation and visual fidelity.

Spearheaded product development and creative direction for a startup, focusing on mobile UX and design-driven growth to achieve market presence and user engagement.

• Directed end-to-end Android app redesign initiatives using Atomic Design principles, conducting user interviews with 200+ participants and card sorting to optimize information architecture.
• Developed high-fidelity interactive prototypes in Principle and Protopie, validating designs with 200+ users through moderated usability sessions, achieving 100M+ monthly messages.
• Implemented event tracking and user flow analysis via Mixpanel, identifying friction points that led to a 45% improvement in message completion rates.
• Established effective design handoff processes using Zeplin, collaborating closely with Android developers to ensure pixel-perfect implementation.

Led comprehensive design initiatives for B2B clients, focusing on multi-cultural experiences, conversion optimization, and scalable brand system development.

• Designed localized digital experiences tailored for Middle Eastern and European markets, conducting cultural research and accessibility testing to ensure WCAG 2.1 compliance.
• Created high-converting landing pages leveraging persuasive design principles and heat mapping analysis, significantly improving lead generation for B2B clients.
• Established comprehensive brand guidelines and design tokens, creating scalable visual identity systems implemented across diverse digital and print touchpoints.

Designed mobile-first experiences and implemented strategic growth initiatives, contributing to significant user acquisition for a hyperlocal commerce platform.

• Designed responsive mobile app and web experiences adhering to iOS Human Interface Guidelines, conducting competitive analysis and user persona development for hyperlocal commerce.
• Implemented growth hacking design strategies, including onboarding optimization and referral system design, contributing to 10M+ user acquisition within 9 months.
• Created a cohesive brand identity, including iconography and illustration system, maintaining consistency across multiple app store markets and marketing assets.